Prof. Dr. Endang Sulistya Rini, Se., M.si. | Postgraduate School Universitas Sumatera Utara

Publications

National Publications

Meningkatkan Daya Saing Terasi Melalui Strategi Pemasaran Digtal (Pendampingan Usahawan Oleh-Oleh Khas Desa Sentang, Batu Bara)

YENI ABSAH , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , ELPERIDA JUNIARNI SINURAT , DINA ARFIANTI SIREGAR , AGUS EDY RANGKUTI , HARRIS PINAGARAN NASUTION , HIDAYAT NASUTION , Florence Sirait , Moudy Fitria Respati , Tengku Muhammad Adriansyah , Alexander Tan , Badikenita Sitepu

Peran Personalisasi Layanan dan Komunikasi Pemasaran Digital Dalam Membentuk Retensi Pelanggan di Klinik Utama Cipta Ayu

DOLI M JAFAR DALIMUNTHE , ENDANG SULISTYA RINI

The Influence of Brand Image on the Decision to Use Services through Trust as a Mediation Variable at PT Nabila Berkah Konsultan

WAHYU ARIO PRATOMO , ENDANG SULISTYA RINI

The Influence of Facilities and Customer Engagement on Customer Loyalty through Customer Satisfaction at Kopi Kudu in Medan City

ISKANDARINI , ENDANG SULISTYA RINI

Integrating Islamic Brand Experience and Digital Marketing Ethics to Foster Sustainable Loyalty in the Halal Coffee Industry

ENDANG SULISTYA RINI , ISKANDARINI

International Publications

Employer Branding and Psychological Contract in Reducing Turnover Intention: A Systematic Literature Review

MAGDALENA LINDA L SIBARANI , YENI ABSAH , ENDANG SULISTYA RINI , ISKANDAR MUDA

Empowering Women-Led SMEs Through Digital Innovation: The Role of Institutional Support and Network Capability

MUHAMMAD BANGUN SIREGAR , ENDANG SULISTYA RINI , PRIHATIN LUMBANRAJA , RITHA F DALIMUNTHE

Digital Halal Information Capability in Island Tourism Service Systems: Moderating the Destination Image–Revisit Intention Link

ENDANG SULISTYA RINI , AMLYS SYAHPUTRA SILALAHI , PRIHATIN LUMBANRAJA

THE EFFECT OF INSTITUTIONAL IMAGE AND EDUCATIONAL COST ON STUDENTS' INTEREST IN STUDYING AT NAMIRA MADINA HEALTH COLLEGE WITH BRAND TRUST AS AN INTERVENING VARIABLE

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , Lidya Kesuma Sari

THE EFFECT OF INSTITUTIONAL IMAGE AND EDUCATIONAL COST ON STUDENTS'INTEREST IN STUDYING AT NAMIRA MADINA HEALTH COLLEGE WITH BRAND TRUST AS AN INTERVENING VARIABLE

BEBY KARINA FAWZEEA , Lidya Kesuma Sari , ENDANG SULISTYA RINI

Researches

Other Researches

Jasa Konsultansi Kajian Kapabilitas Unit Pelaksana Teknis Badan Standarisasi dan Kebijakan Jasa Industri di Wilayah Sumatera

IR H NAZARUDDIN MATONDANG MTPHD , DINI WAHYUNI , ENDANG SULISTYA RINI , IRWAN BUDIMAN , MEILITA TRYANA SEMBIRING

Green-Innovation Value Creation Perspective in Improving Marketing Performance in Palm Oil Plantation Industry

MARHAYANIE , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Model Integrasi Sumber Daya pada Komunitas Merek di Media Sosial dan Konvensional

ENDANG SULISTYA RINI

Optimalisasi Destinasi Wisata Melalui Pendekatan Destination Authenticity Indentifying di Ekowisata Taman Nasional Gunung Lauser

ENDANG SULISTYA RINI

Analisis Implementasi Strategi Pemasaran Berdasarkan Kearifan Lokal dalam Meningkatkan Kinerja Kewirausahaan Sosial di Indonesia

ENDANG SULISTYA RINI

Community Services

Other Services

PENINGKATKAN DAYA SAING TERASI MELALUI STRATEGI PEMASARAN DIGITAL(Pendampingan Usahawan Oleh-Oleh Khas Desa Sentang, Batu Bara)

Desa Sentang, Kabupaten Batu Bara, Provinsi Sumatera Utara,. YENI ABSAH , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , Moudy Fitria Respaty , Dina Arfianti Siregar , Alexander Tan , Badikenita Sitepu , Agus Edi Rangkuti , Elperida Juniarni Sinurat , Florence Sirait , Tengku Muhammad Adriansyah . 2026

Peningkatan Kapasitas Kewirausahaan bagi Industri Pengolahan Terasi (Belacan) Desa Sintang Kec. Nibung Hangus Kab. Batu Bara sebagai Oleh-Oleh Khas Sumatera Utara yang Diminati Para Domestik dan Ekspor

Desa Sintang Kec. Nibung Hangus Kab. Batu Bara. YENI ABSAH , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA . 2026

Pentingnya Koperasi Bagi Usaha Masyarakat Desa Denai Sarang Burung

. ARLINA NURBAITY LUBIS , RITHA F DALIMUNTHE , R. HAMDANI HARAHAP , ENDANG SULISTYA RINI . 2026

Pengenalan Masakan Tradisional Halal Indonesia Bagi Masyarakat Jepang

Osaka, Jepang. FAISAL ERIZA , YENI ABSAH , ENDANG SULISTYA RINI , TETTY YULIATY . 2025

Peningkatan Kemampuan Pembuatan Proposal Penelitian bagi Dosen Universitas Nias

Universitas Nias, Kota Gunung Sitoli, Sumatera Utara. SAHARMAN GEA , YENI ABSAH , FOTARISMAN ZALUCHU , ENDANG SULISTYA RINI . 2025

Intellectual Property Rights

Other Intellectual Property Rights

Examining Generation Z Loyalty in Medan Fashion Sector Omnichanel

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , Romindo M Pasaribu

Enhancing Marketing Outcomes with Innovative Indigenous Products: A Case Study of Smes Supported by P3ud In Deli Serdang, North Sumatra

ENDANG SULISTYA RINI , PRIHATIN LUMBANRAJA , NURUL WARDANI LUBIS , BEBY KARINA FAWZEEA

Enhancing Marketing Outcomes with innovative indigenous products: a case study of Smes supported by P3ud in Deli Serdang, North Sumatra

Nurul Wardani Lubis , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , PRIHATIN LUMBANRAJA

Anteseden Loyalitas Generasi Z dalam Konteks Omnichannel Pada Industri Fashion di Kota Medan12

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , Romindo M Pasaribu

Buku Pemasaran Digital pada Kewirausahaan

Erwansyah , ENDANG SULISTYA RINI

Courses Taught

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Profile

Publications

Researches

Community Services

Intellectual Property Rights

Courses Taught