02 December 2024
Threesna Sharfina
Medan – The Master's Program in Management at Universitas Sumatera Utara (MM USU) is set to host its annual flagship event, MM USU EXPO 2024, scheduled for November 28-30, 2024, at Gelanggang Mahasiswa USU. With the theme "Innovative Leadership Driving MSME Growth in the Digital 4.0 Era," the event aims to introduce digital innovations and strategic solutions to empower Micro, Small, and Medium Enterprises (MSMEs) in adapting to the rapidly evolving business landscape.
According to Prof. Dr. Ir. Meilita Tryana Sembiring, ST, MT, IPU., Head of the MM USU Program, the expo bridges MSME players to harness technology and enhance their business competitiveness.
"We hope this event becomes a platform for innovation, collaboration, and learning for local entrepreneurs," she stated.
MM USU EXPO 2024 will feature a series of engaging activities, including:
✅ National Seminar – Featuring renowned speakers discussing business innovation and digital transformation strategies.
✅ MSME Exhibition – Showcasing local products and services, exposing participants to potential partners and customers.
✅ Launch of MM USU MSME Incubator – A dedicated program to nurture and accelerate small businesses through mentorship and technological integration.
✅ Creative Competitions – Open to elementary and university students, fostering entrepreneurial creativity.
✅ Networking Sessions – Connecting MSME players with academics, banking institutions, and government representatives to expand business networks.
The event will also be livened up by performances from local music groups, adding a festive touch to the atmosphere.
With MM USU EXPO 2024, the Master's Program in Management at USU reaffirms its commitment to empowering MSMEs by providing access to knowledge, resources, and collaborations necessary for sustainable business growth in the digital era.
Stay tuned for an inspiring and impactful event that bridges academia, business, and innovation for a more competitive and resilient MSME ecosystem!
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