21 August 2025
Threesna Sharfina
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The Master’s Program in Management at Universitas Sumatera Utara (USU) once again held an inspiring public lecture titled “Digital Transformation Strategy: Hakaaston Case Study” on Thursday, 21 August 2025, at the USU Master of Management Auditorium.
This event featured Mr. Martin Barita Uli Nababan, S.T., M.M, Director of Operations at PT Hakaaston, as the main speaker. With extensive experience and deep insight in operational management and digital transformation, he shared practical strategies implemented by Hakaaston in addressing the challenges of digitalization within Indonesia’s construction industry.
The session was moderated by Prof. Dr. Meilita Tryana Sembiring, S.T., M.T, Head of the Master’s Program in Management at USU, who guided the discussion. The enthusiasm of participants was evident through active interactions and critical questions, reflecting strong interest in digital transformation issues and their application in modern business environments.
Through this activity, the Master’s Program in Management at USU reaffirms its commitment to providing learning spaces that remain relevant to contemporary developments. The knowledge and experiences shared in this public lecture are expected to broaden perspectives and inspire students and the academic community as they prepare to navigate the ever-evolving era of digital transformation.
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