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MM USU Expo & MSME Exhibition 2024: A Platform for Synergy Among Academics, Business Practitioners, and Students to Support a Community-Based Economy
The Master's Program in Management at the Universitas Sumatera Utara (MM USU) organized the MM USU Expo & MSME Exhibition 2024 from November 28–30, 2024, at the USU Student Center as part of the university's commitment to fostering entrepreneurship and empowering micro, small, and medium-sized enterprises (MSMEs). The event commenced with an MSME Talk featuring the Deputy Minister of MSMEs, the Rector of the Universitas Sumatera Utara, executives from PTPN Holding and Bank SUMUT, and the Head of the MM USU Program, with support from Bank SUMUT, Inalum, and Bank Indonesia. The program continued with entrepreneurship seminars covering business development strategies, product innovation, and digital marketing, alongside an MSME exhibition showcasing food, beverages, and handicraft products. Through this event, MSME owners were provided with opportunities to promote their products and expand their business networks, while students gained hands-on exposure to entrepreneurship, contributin
30 July 2026