Management

This course discusses economic and management concepts for businesses. Its topics include an introduction to macroeconomic and microeconomic environments, business environments, definitions of management for business, internal business functions, and various aspects related to strategic business management.

Explaining marketing concepts starting from marketing information systems, consumer markets and consumer buying behavior, industrial markets and buyer behavior in industrial markets, how to segment, target, and position in the market to gain competitive advantage, direct and online marketing, one-to-one marketing, competitive strategies, attracting and retaining customers, global markets, marketing, and society: social responsibility and marketing ethics to competitor analysis.

This course emphasizes the importance of innovation, technology, and entrepreneurship in business development. It teaches entrepreneurship from basic concepts, entrepreneurial mindset, the role of entrepreneurs, business development processes, creativity, and innovation to innovation management. Innovation requires creative thinking and the ability to improve processes and turn ideas into products or services that the market needs or accepts. Innovation leaders must balance these two poles: the front end (creativity) and the back end (systems and procedures for turning creativity into tangible products or services). Given that innovation entails the risk of failure, innovation leaders must have a strong vision of the future (dream) but remain grounded in the organization's realities. The essence of innovation is change. This course deepens business analysis and prepares students to be confident in starting and managing businesses.

This course covers operations management, which focuses on managing the production of goods and services. It discusses activities ranging from purchasing, quality control, storage, inventory control, and production to distribution. The discussion also includes strategic issues such as location selection, capacity planning, and tactical matters to achieve efficient material and labor scheduling.

The Management Accounting course teaches students that relevant information is essential for management to achieve business success. Management Accounting Information Systems generate relevant information to support management in achieving this success. Management accounting information provides the following abilities for accountants to assist management: a) Costing, planning, and control, as well as decision-making b) Cross-functional understanding to produce reliable information for all managers c) Creating customer value through total quality management, time as a competitive element, advances in information and manufacturing technology, globalization of markets, and management morality.

This course covers several key aspects of research methodology, designed to introduce students to the concepts and fundamental issues in conducting business research scientifically. This includes types of data and measurement, sampling, probability, and questionnaire design. The course emphasizes the importance and limitations of theories and methodologies in scientific business research and related objectives such as applied research, program evaluation, policy analysis, and research ethics. Data analysis using chi-square, ANOVA, correlation, factor analysis, and regression is also discussed in this course. Additionally, the course is designed to discuss students' research proposals critically. The goal is to facilitate the thesis writing process by providing feedback and critique to create better research designs. Discussions on issues and theories related to concepts and methodologies are the main focus of this course. Each session aims to provide insights and valuable knowledge for improving the quality of research proposals through classroom discussions.

This course covers the principles, theories, and analytical frameworks of corporate finance that financial managers can use in making decisions related to corporate finance. It also allows students to understand the theory of corporate finance and how to apply it in real-life situations that impact the creation of sustainable value. The course is designed to enhance students' capacity to understand and apply various techniques and concepts in financial management. It focuses on three main financial decisions: investment, financing, and income distribution. In more detail, the course relates to financial decisions made by a company under uncertainty. These decisions include: 1. Investment decisions: Which projects should be invested in, and how should a company or asset be evaluated? 2. Financing decisions: How to obtain or raise capital in financial markets. 3. Capital structure decisions: Determining the appropriate capital structure (related to financial decisions). 4. Corporate governance decisions: Mechanisms to regulate managers and significant shareholders. 5. Dividend decisions (corporate payout): Why and how to return cash to investors. 6. Market analysis and diagnostics: Analyzing market information to make decisions at the company level. 7. Merger and acquisition: How companies can use mergers and acquisitions as growth tools. 8. Risk management and real options: Managing risks and real options in financial decision-making. This course requires students to understand and implement these concepts to support effective financial decision-making in a dynamic business environment.

This course addresses the placement of human resources in the correct positions and the transformation of employees into competitive assets. The material covered includes recruitment, development, rewards, and retention of employees for the benefit of both individuals and the organization. Additionally, the course discusses strategic human resource management that interacts with other organizational departments to create strategies aligned with organizational goals and policies. The role of strategic resource management as a partner in the organization's success will also be outlined. This course emphasizes utilizing talent and opportunities within the human resources department to strengthen and enhance the effectiveness of other departments.

This semester, the focus of the discussion emphasizes uncertainty and how the business world responds to it. This course aims to equip students to understand the dynamics of the ever-changing external business environment, which creates uncertainty in business. Early detection of changes, signs of emerging uncertainty, the risks it poses, and the necessary steps to be taken are the core topics in this first part. Uncertainty requires dynamic and flexible business strategies. Students are encouraged to sharpen their analytical skills and formulate strategies and alternative business policies in dealing with uncertainty. The business environment covered includes global, national, and industry levels. Several case studies will be developed collaboratively during the lectures, showcasing successes and failures. From these, students are expected to apply integrated strategies and appropriate corporate policies when facing business uncertainty.

This course covers the theory of ethics, the importance of ethics in business, business ethics, and competition, sources of business ethics, universal ethics, regional or national ethics, and basic approaches in formulating ethical behavior in business and business ethics approaches. This course also includes Indonesian business laws related to trade, investment, taxation, licensing, and other legal aspects.

This course will provide an understanding of analysis techniques and essential skills to identify and implement effective strategies. The discussion begins with an overview of the main elements of the strategic management process and how these elements interact. Furthermore, the discussion continues on the integration and implementation of strategies at the corporate level to achieve competitive advantage. The course also teaches business support models as well as skills and attitudes to students so that they can innovate. It connects broad theory with specific practice, focusing on how creativity can be enhanced with creative commercialization modeling techniques.

The course Information Technology Systems is an interdisciplinary course aimed at postgraduate students to understand dynamic information and communication technologies, management processes, and organizational change. Topics discussed include the evolution of information and communication technology in companies, various aspects related to computer hardware and software, strategic information systems, electronic commerce, system design and analysis, and global information systems. The main focus of this course is to cultivate positive attitudes among students towards the strategic role of information and communication technology, especially in the business policy-making process. This course is designed to cover various information technology concepts that enable students to gain broad knowledge insights into information systems, technology, applications, development, and management. This knowledge is crucial for students as managers who possess competencies in this information era. Today's managers are not only required to understand computers but also comprehend information systems.

This course provides knowledge on how to conduct data analysis using quantitative methods to assist the decision-making process. It is designed to understand the principles and rules of quantitative analysis, formulate problems into appropriate mathematical models, comprehend deterministic quantitative analysis techniques (such as linear programming, integer programming, transportation model, and assignment model), understand probabilistic quantitative analysis techniques (such as decision analysis, queuing theory), and utilize software for quantitative analysis and interpret the results to achieve competitive advantages.

Professional communication is a specialized aspect of communication that requires multimedia support such as video, audio, TV, computer, internet, and other forms, to facilitate understanding, enhance attractiveness, explain clearly, and be easily remembered. In other words, professional communication can be defined as effective communication involving the use of communication technology and informatics, as well as enhancing efficiency through social media contacts (both linear and interactive) characterized by new forms of communication that align with individual preferences.

Required course for Digital Marketing Management: Concentration in Digital Marketing Management: This course aims to provide theoretical knowledge and practical skills to students regarding Supply Chain Management so that they have the ability and competence to analyze, design, and develop systems related to supply networks, from procurement to end-users. The course specifically addresses the fundamental principles and standards of the supply chain, its processes, as well as future trends in the supply chain that are relevant and occurring in the corporate and governmental environments. This is intended to ensure that students have competent service quality in the eyes of end-users.

Concentration in Human Capital Management: This course guides students on managing and developing employee talents to optimize their performance in line with the company's strategic objectives. Additionally, students will learn about Return on Investment (ROI) in human resource investments.

Concentration in Innovation and Entrepreneurship Management:

Concentration in Financial Management and Capital Markets: This course aims to introduce and discuss risk management concepts, tools, and techniques globally. Using an integrated approach, the course emphasizes the design and implementation of risk management practices. It is intended to help students understand and implement various theories and practices of risk management, including future advancements such as loss control, loss financing, and internal risk reduction mechanisms.

Colloqium is an academic forum that allows students to present their research proposals according to the standards of scientific research as a guide in writing their theses. Academically, students defend and present their proposals in discussions under their advisory and reviewing teams' guidance. Students presenting their proposals will receive valuable feedback from fellow student participants and reviewing faculty members.

Seminar of Results is an academic forum that provides an opportunity for students to present the results of their research according to the research methodology they have used. Academically, students defend their research results in an open discussion session under the guidance of their advisory team and reviewing team. Students will also receive valuable feedback from fellow student participants in the seminar and reviewing faculty members.

A thesis is the culmination of a student's research, prepared according to the format specified by the study program. A thesis is completed after passing the proposal seminar and results seminar. The thesis is assessed in a thesis defense, which includes evaluation of the content, presentation skills, ability to answer questions, and the student's demeanor and attitude.

Concentration in Digital Marketing Management: This course covers the development and fundamentals of logistics discipline within the supply chain structure. Additionally, it discusses the future vision of logistics businesses and SCM and their roles in inter-company and industry competition. There is an emphasis on buyer-supplier relationships, which are a new key to productivity and competitiveness in manufacturing and service industries. The course also includes the design and management of processes that cross organizational boundaries with the aim of aligning supply and demand effectively.

Concentration in Digital Marketing Management: This course provides an overview of how multinational corporations implement marketing strategies to serve international markets. The global marketing environment, which includes economic, social, cultural, legal, political, and financial factors, is analyzed to identify opportunities and threats in the market segments served. The formulation of global marketing strategies is also discussed as an effort to enter established market segments using the strengths of a competitive global marketing mix.

Concentration in Digital Marketing Management: This course aims to enable students to understand the methodology for designing and managing service delivery processes to maintain customer satisfaction, one of the critical competencies for companies to win in competition.

Concentration in Digital Marketing Management: This course covers the conceptual framework of consumer behavior and various relevant issues in the consumer decision-making process integrated within marketing strategies. Various multidisciplinary approaches are developed, including psychology, anthropology, sociology, and communication. Furthermore, factors influencing consumer behavior in purchasing are discussed, ranging from external factors such as culture, social class, and reference groups to internal factors, including attitudes, personality, lifestyle, perception, and motivation.

Concentration in Digital Marketing Management: This course explains how a market-driven company identifies critical issues and important factors to select the right strategy in an increasingly competitive market. The course also examines the concepts and processes related to market-driven strategy. Furthermore, it elaborates on the importance of superior customer value, leveraging distinctive capabilities, responding to diversity in the marketplace, developing new products, and recognizing global business challenges that require effective marketing strategies to gain profit and maintain a competitive position.

Concentration in Digital Marketing Management: This course studies the basic concepts of integrated communication, the process, tools, and marketing communication strategies, and the skills to apply them in planning and controlling marketing communication activities.

Compulsory Concentration Course: This course provides guidance for students to manage and develop talents so that employees' talents can be optimized to perform tasks in line with strategic objectives and understand the Return on Investment (ROI) of human resource investments.

Concentration in Human Capital Management: This course aims to equip students with initial knowledge and skills in human resources development (HRD). Therefore, at the substance level, there are two areas of mastery for students: (1) theoretical knowledge of the basic concepts of HRD and (2) initial skills in developing HRD programs through education and training (Diklat). At the level of thinking tools, students are expected to sharpen their critical thinking skills in identifying HRD needs that can be addressed with training programs and linking them to the fields of curriculum study and educational technology. It is also expected that students can develop a critical awareness that HRD, through training programs, can be directed towards empowerment efforts, besides personal and institutional capacity development.

Human Capital Management Concentration: This course aims to study the science of the interaction between humans and their work environment, which is the precursor to the emergence of the term human-centered design. Human Factor Engineering aims to improve system performance by enhancing the interaction between humans and machines. Therefore, the role of Human Factor Engineering is expected to become increasingly strategic in managing various industrial fields, particularly evolving into Macroergonomics, which involves determining design characteristics and overall work system improvements.

Human Capital Management Concentration: This course covers the fundamentals and strategies of organizational culture development. Students are provided with insights into issues of cultural diversity and the evolution of multicultural culture. Changing environmental conditions demands understanding the need for cultural change, which involves understanding leadership's role in shaping organizational culture. In cross-cultural management, students will also study its impact on performance, required competencies, and the importance of cross-cultural communication. The course will also delve into case studies in collaboration with countries with different cultures, such as the United States, Canada, Australia, and several Asian countries.

Human Capital Management Concentration: This course aims to understand the tasks involved in planning the needs, acquisition, development, and maintenance of human resources. Students will learn to structure organizations by designing the relationship between tasks to be performed by prepared labor. Additionally, the course aims to enhance and develop human resources skills so that organizations do not lag in the development of knowledge and technology. Furthermore, this course also seeks to understand the needs for providing a workforce related to the skills and expertise required in international business.

Human Capital Management Concentration: This course introduces the basic concepts, objectives, and functions of training and presents the process of identifying training needs, developing training curricula, various training models and methods, training facilities, training evaluation, and administrative aspects of training implementation. Teaching methods focus on theoretical concepts and include simulations, practical training, and assignments.

Human Capital Management Concentration: This course aims to provide an understanding of conflict management, recognizing and addressing disputes in a rational, balanced, and effective manner. There are five fundamental steps to understanding conflict management well: recognition, diagnosis, agreeing on solutions, implementation, and evaluation.

Innovation and Entrepreneurship Management Concentration: This course studies the understanding of e-commerce system concepts and business processes, including Business-to-Business (B2B) and Business-to-Consumer (B2C) concepts, e-commerce website development, online transactions and electronic payments, and security concepts in e-commerce.

Innovation and Entrepreneurship Management Concentration: This course serves as an introductory theory that explains various aspects related to the business world, including managerial, production systems, and marketing. Moreover, the course emphasizes students' cognitive and psychological development, assisting them in envisioning the future with confidence.

Innovation and Entrepreneurship Management Concentration: This course aims to provide students with the understanding and skills to identify and evaluate entrepreneurial opportunities according to their expertise and develop those ventures. The approach of this course combines theory with hands-on experience in an integrated manner to create entrepreneurial opportunities. Ultimately, students must design an effective business plan to realize these entrepreneurial opportunities.

Innovation and Entrepreneurship Management Concentration: This course adopts a micro-business approach involving three integral activities: business conceptualization, business experimentation, and business reflection. Business engineering can be optimally conducted in the business laboratory and natural field. This allows students to experience a comprehensive learning cycle: starting from the development of robust business theories and hypotheses (cognitive & intellectual learning), testing the effectiveness of these theories and hypotheses in the field (action learning), to reflecting on the assumptions, attitudes, and biases underlying conceptualization and experimentation, thus gaining deeper and wiser business insights (emotional learning).

Innovation and Entrepreneurship Management Concentration: This course discusses making better investment and financing decisions in the context of entrepreneurship. It covers all stages of the business lifecycle, from startup to exit, and explores the deal structure, incentives, business models, and thorough evaluation. About a third of the cases discussed involve technology-based businesses, although the emphasis is on entrepreneurship management rather than just technology.

Innovation and Entrepreneurship Management Concentration: This course broadly explains and discusses quality management in healthcare services. The material taught includes vision, mission, quality service strategies, total quality management (TQM), continuous quality improvement (CQI), quality control groups, and analysis and implementation processes. Students will learn how to develop and apply these strategies to improve the quality of healthcare services sustainably.

Finance and Capital Market Management Concentration: The course on investment management and capital markets aims to help students expand their knowledge of investments and the capital market. It covers various aspects ranging from theories, concepts, processes, and techniques to investment management mechanisms and the capital market. Through this course, students will develop skills in applying investment and capital market concepts, including market analysis, portfolio management, and practical investment strategies.

Finance and Capital Market Management Concentration: This course is designed to introduce and discuss various concepts of risk management, tools, and techniques in a global context. Using an integrated approach, the course emphasizes the design and implementation of risk management practices. Thus, the course is intended to help students understand and implement various theories and practices of risk management as well as anticipated advancements in the future. Topics covered include loss control, loss financing, and internal risk reduction mechanisms.

Finance and Capital Market Management Concentration: This course provides students with knowledge, skills, and capabilities regarding the understanding and scope of business planning. Topics covered include selecting new business planning ideas and ideas for business development/expansion, analyzing business situations, operational/production planning of goods/services, marketing planning of goods/services, human resource planning, business organizational planning, business collaboration planning, financing planning, financial estimation, and business risk forecasting. The course equips students with the practical skills to design and implement comprehensive and realistic business plans.

Finance and Capital Market Management Concentration: This course covers aspects of decision-making behavior, especially among investors in the capital market, and the application of psychology in the financial world. Previously, in traditional finance theory, it was assumed that there is perfect information, perfect rationality, and perfect interest in the financial market. However, this course explores how psychological and behavioral factors influence investment decisions and market dynamics. Topics covered include cognitive biases, emotions in decision-making, heuristics, and how these factors can lead to deviations from the rational behavior assumed in classical financial models. This course provides insights into the importance of understanding investor psychology to predict and manage market behavior more effectively.

Finance and Capital Market Management Concentration: This course covers international finance management in terms of concepts and theories and best and worst practices worldwide. This course aims to equip students with the knowledge and technical skills learned from text discussions and cases of Multinational Corporations. International finance management can be defined as financial management in multinational corporations. Topics covered can be grouped into the international financial management environment, foreign exchange rates, international financing, international investment, and managing the financial operations of multinational corporations. Classroom lectures will discuss cases related to international finance.

Finance and Capital Market Management Concentration: This course covers understanding and skills in problem-solving within corporate finance strategy and policy cases, including capital budgeting, capital structure, and working capital. Thus, students are expected to be able to communicate these three aspects (budgeting, structure, and working capital of the company) academically. Ultimately, the aim is to produce scholarly works published in academic journals.